“Ebonyx (a blend of Ebony and Onyx, and a reference to black vernacular, ebonics) is a marketplace for items that are Afrocentric in nature or inspired by Afrocentrism. Our view and purpose in promoting Afrocentrism is to further inclusivity, diversity, and collaboration for everyone regardless of their culture or background.”
BY TARYN ST.LOUIS, AUGUST 10, 2020
Ashley and Lucan, both 27, have been best friends since high school where they met 15 years ago. They’re both entrepreneurs from the UK who discovered that they shared a common problem;- finding products made for people of the African diaspora. BWM agrees that this task may sometimes prove difficult, because while we do have a variety of boutiques and stores that specifically carry these items, it can sometimes be inconvenient when you can’t make a ‘one stop shop’ for all your afro-centric needs.
A few years ago when Lucan moved into his new house, his love for his roots caused him to have an interest in finding Afro-Caribbean decor to give his sanctuary that feeling of ‘home’. This was not as easy as he thought it would be and he decided to inquire of his mom, whose house was beautifully decorated with such items. When his mother couldn’t help him find a retailer, his frustration led him to search online, and upon having no luck he made a pact with his long- time friend Ashley, to create their own. Ebonyx was conceptualized and established in 2019 and it features black owned everything!
What is ‘Ebonyx’?
BWM visited the Ebonyx online superstore and found a selection of skin care items, decorative trinkets, clothing and more that were quite unique. We were especially impressed with their afro-centric art. This is a great platform for our artists to market their pieces! Here are some added bonuses we found on the site:
- They offer a risk free sales strategy. Opening your shop on Ebonyx costs $0. They make a 15% commission only after the sale of your items. You heard right. They don’t make money until you make money.
- They partner with individual brands to bring you unique African fashion, hair care products, artistic pieces and more.
- We were quite impressed with their referral program. Share your link, your friend buys, and you enjoy 10% discount on your purchase!
- They give back. Ebonyx supports a charity called “The Deworm the World Initiative“. Every sale of 25 pounds, a donation is made to this charity.
More about the charity
To combat worm infection, regular treatment with a simple pill is universally recognized as a safe and effective solution. The Deworm the World Initiative supports school-based deworming: treatment delivered through existing education infrastructure, administered by teachers with support from the health system. This approach is highly cost-effective, well accepted by communities, and efficiently targets the population group at greatest risk for infection: children.
The Ebonyx Dream
As with all entrepreneurs there have been setbacks for Ashley and Lucan. The biggest one yet has been access to funding. Without investment it is difficult for startups to scale. The phrase, ‘it takes money to make money’ sums this up pretty well. Without investment, black owned initiatives like Ebonyx will have a difficult time expanding internationally. Think about Amazon.- It was founded in the garage of Jeff Bezos‘ rented home in Bellevue, Washington. Bezos’ parents invested almost $250,000 during the startup phase. It’s no secret that Amazon is now one of the world’s largest and most successful companies, with a market value of $1.14 trillion!
What advice do these black business owners have for you? Ashley and Lucan believe that business boils down to two things: People and numbers. You need to understand your customer and what get’s them shopping. “However, that is useless unless you have your numbers in check. You need to know everything numbers wise, including accounting, marketing spend, statistics, operational numbers etc.”
These young black innovators have our full support. The greatest benefit of having a black owned Amazon is that our hard-earned dollars will be re-invested within our own communities.